Membership
One price. £5.00 a month. Everything else is at what it costs us.
✓Every product at manufacturer cost — margin £0.00, shown to the penny.
✓The £4.90 per-order service fee is waived while you're a member.
✓Delivery is £5.90 flat, member or not.
✓£1.00 of your £5.00 goes to the Zero Line, before we take any profit.
✓Cancel in one tap. The exit is always visible. No retention flow.
£1 of your £5 buys about 50 doses of vitamin A. Two doses a year keep a child's eyes working. They cost about two pence each.
Membership is sold at checkout, with the arithmetic on screen — never before the value is visible. Add something at cost, and the maths appears in your cart.