Cut the margin.Sell the truth.

A £30 magnesium bottle holds £3.10 of formula. We sell the £3.10, publish the supplier invoice, and charge £5 a month for the trouble.

Shelf price£30.00
Formula inside£3.10

Already own a shelf? Audit any bottle in it, free, no account

£0 markup on all 538 actives
Supplier invoices published
Assayed before the blend runs

The £30 bottle,
opened.

We bought one, took it apart, and priced every component at what a brand that size pays for it. Here is the whole bottle, line by line.

The magnesium in it is oxide — the cheap form, absorbed at roughly four percent. That choice saved them about eighty pence and cost you most of the dose.

Elite Mag Complex™60 caps · shelf £30.00
Magnesium oxide 400mg × 60£0.94
Gelatin capsule × 60£0.61
Bottle, label, tamper seal£0.88
Fill, cap, batch assay£0.67
Everything the buyer receives£3.10
Asking price£30.00£3.10
MARKUP 868%

Component prices are bulk-input estimates at the quantities a mid-size brand buys. The £26.90 that isn't in the bottle bought the word ELITE, a matte finish and somebody's discount code.

0
Actives audited and priced to the penny
0×
Average markup from ingredient to shelf
0%
Of the category has no established human dose
£0.00
Our margin on any ingredient, on any order — this one doesn't move

Name a bottle.
We'll price it.

Type any supplement or single active. You get the cost autopsy, its dose measured against the dose the trial actually used, the evidence tier, and a ScamScore out of 100.

Scamalyzer · audit engine v4
Or by problem

Cost figures are indicative bulk-input estimates at the standard clinical dose; retail comparisons reflect typical branded pricing. Evidence tiers say whether a completed human trial establishes a dose, not whether an ingredient is useful. Not medical advice.

Awaiting a label

Name a bottle or an active on the left. The audit prints here.

Not a bottle. An operating system
for what you take.

Four things the Yasvit compound does — read or play with each. Scroll through, or jump to any.

Your biology, made legible.

Six systems. The biomarkers that govern each, the actives that move them, and the exact window they dispense in. Tap a system.

Tap a system

Mind

Focus, mood and stress resilience
Your biomarkers
Homocysteine11.4 umol/LNEEDS WORK
Vitamin B12198 pg/mLNEEDS WORK
Magnesium (RBC)4.1 mg/dLNEEDS WORK
Cortisol (AM)21 ug/dLWATCH
Actives & dispense window
L-Theanine200 mgMorning
Bacopa Monnieri300 mgMorning
Ashwagandha600 mgEvening
Methylfolate400 mcgMorning
Stimulating actives land in your morning window. Calming adaptogens are held for evening, so focus and sleep never fight.

Released on schedule, not all at once.

Four release profiles engineered into the coating. Watch each one dose across your day.

Timed to your day
0h24hInstantSustainedDelayedMulti-phase
One dose. All day long.

Precision, on your countertop.

A three-cartridge device that dispenses your morning, afternoon and evening formula. Optional — skip it and your beadlets arrive in a premium jar, shipped monthly.

READYTODAY · 12 ACTIVESYASVIT

Morning to night, engineered.

Nutrients work when your biology is ready for them. Your formula splits into three dispense windows, each doing a different job.

Morning · 07:00

Activate

Energy and oxygen systems. B-complex, Vitamin C, Iron and CoQ10, released fast to start the day.

Afternoon · 13:00

Sustain

Steady performance. Vitamin D3 and K2 with lunch fats, Zinc and adaptogens on sustained release.

Evening · 21:00

Recover

Wind-down chemistry. Magnesium Glycinate, L-Theanine, Chamomile and Ashwagandha, timed for sleep.

We didn't make a better
bottle. We deleted
the bottle.the blend.the athlete.the £26.90.

Nothing here is a formulation breakthrough. We took out the part of the business that only works while you don't check the arithmetic.

The shelf
Scamience
Sold to
Everybody, identically
You, at six actives or fewer
Price set by
What the category will bear
The supplier invoice, plus £5
Ticket
£30, unexplained
£3.10, itemised to the milligram
Margin on it
£26.90 a bottle
£0.00, on every active, always
Open to inspection
The front of the label
The assay, the invoice, the accounts
When it doesn't work
You buy another one
The formula changes. The price doesn't.

£5 a month.
Everything else at
what it costs us.

The fee is the entire business. The moment a company earns more by putting more powder in a capsule, the incentive to under-dose you is permanently installed. So we removed it.

  • Batch certificates published before anything ships.
  • Independent labs — Eurofins, Intertek, SGS.
  • Public accounts, published monthly.
  • Reviewed by registered clinicians paid a flat fee, who earn nothing from what you buy.
£1 of £5

buys about 50 doses of vitamin A. Two doses a year keep a child's eyes working. They cost roughly two pence each. That line is published with the accounts, every month, whether it flatters us or not.

Where the £1 goes →

Everything else is on two pages.

The full case against the category, and every document we publish about ourselves. Neither is required reading — the tools work without them.

Stop buying bottles. Membership from £5/mo, everything else at cost.
Build a formula